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Image caption Gill's Cruise Centre's premises in Cardiff
Thousands of people booked onto cruises have been told they will still be able to go on holiday after a Cardiff-based travel company stopped trading.
Gill's Cruise Centre took bookings for operators including P&O, Cunard and Royal Caribbean.
Travel association Abta says it has withdrawn the firm's membership due to "a financial failure".
Gill's could not be contacted for comment and its website said it could not accept new booking queries.
Customer Brian Jenkins said he had visited the company's shop in Cardiff on Friday after hearing they were facing potential financial problems.
Image caption The company, which has two premises in Cardiff and one in London, was established in 1957
Mr Jenkins said he was hopeful that the trip he had booked for his wife and himself to the Norwegian fjords will still be going ahead.
"I'm going to ring P&O to clarify there are no problems as soon as I get home," he added.
Abta, which represents travel companies, said any cruise booked through Gill's would be honoured and was fully financially protected.
Customers were advised that they could expect to hear from their cruise line. Any who wanted to contact their cruise line could do so by using details on their confirmation invoice.
Gill's is the most recent in a long list of travel companies that have suffered as a result of the economic downturn Rochelle Turner. Which? Travel
It said people who may have booked their flight and cruise directly with Gill's under their Air Travel Organisers' Licensing (Atol) licence should contact the Civil Aviation Authority.
If the cruise and flight have been booked with different suppliers they were advised to contact the cruise company.
A message on Gill's website said it regretted that it was unable to accept new booking inquiries.
It added: "Our existing clients with queries should telephone our client service department on 0845 460 6094."
The company is described on its website as "family-owned and established in 1957".