With a "lighter and brighter" image, Naiade Resorts, the highly acclaimed group of luxurious yet affordable hotels and resorts in the Indian Ocean has recently changed name to accompany their renewed concept and updated philosophy on the kind of hospitality products they offer. Promising to offer a reinvented resort experience focused on helping guests "celebrate life" the company's showcasing its new authenticity motto to go with their new clean-cut identity, placing a strong emphasis on offering authentic experiences so that travellers get the most genuine touch of cultural authenticity during holidays in the Maldives or Mauritius.
Now fully re-branded under the name of LUX* Island Resorts, the hotelier offers an impeccable collection of 3 Mauritius hotels (the LUX* Le Morne, previously named Les Pavilions, the LUX* Belle-Mare, previously known as the Beau Rivage and the former Legends, now re-named as LUX* Grand Gaube) and 2 Maldives hotels; the former Diva Maldives now re-named LUX* Maldives and the former Grand Hotel du Lagon, now re-lauched as LUX* Reunion Island.
Image by: pea2wenty3, on Flickr
The LUX* group embarked on the re-branding process soon after learning that clients preferred informal and personalised service rather than extravagant pomp and flair without much substance. It took the group almost twelve months to work out its new identity and integrate it into their Mauritius and Maldives hotels and resorts. This reflective exercise sought to understand the needs and expectations of its clientele. With a new definition of luxury and paying homage to the destination with touches that reflect each destination's particular culture and history, maldives holidays and mauritius holidays at the newly re-branded LUX* Island Resorts will be a unique experience for holidaymakers looking to enjoy the best and most authentic of their choisen holiday destination.