The Carnival Cruise brand was a pioneer in the concept of shorter and less expensive cruises living up to the marketing slogan The Fun Ships. Carnival Ships are best known for their Las Vegas-style decor and entertainment. and there are a wide range of activities offered on board. The ships have a distinctive funnel in which is red, white and blue shaped like a whale's tail. The line's mascot "Fun Ship Freddy", is a character in the shape of Carnival's distinctive funnel.
Carnival Cruise's 23 vessels currently in operation account for 21.1% of the worldwide market share and are the largest fleet of the eleven different cruise lines owned by Carnival Corporation & plc.